The origins of the Louis Max Company are to be found in Georgia. In the 19th century, Evgueni Louis Max left his native country to come and settle in Burgundy. In turn, Evgueni Louis Max fell in love with Burgundy. In 1859, he decided to found his own Burgundy wine company in Nuits-Saint-Georges, to which he gave his name: LOUIS MAX. Thanks to the rebuilding of the vineyard in the first half of the 20th century, the company has managed to perpetuate the Burgundy appellations which it vinifies and ages with care and passion.
Louis Max is still a family company. Since the mid-19th century, there have been four generations. In 1889, Théodore Max built the house which still contains today the cellars, the reception rooms, the offices, as well as the famous tasting room. In 1911, Théodore had a case of Musigny sent by plane – a Blériot – to Lord Ismay, Chairman of the White Star Line. From the very beginning, the Louis Max Company has had an obsession: quality. It is only when the wines have reached an irreproachable level that it will agree to put its name to the appellations. Indeed in 1929, the writer Colette, while visiting the company's cellars, was so impressed with this quality and the beauty of the site that she wrote a few words of praise.
Since 1976, Laurent Max has taken over at the head of the firm. Both a born salesman and a lover of great wines, he has succeeded in developing its reputation, not only in France but on all of the five continents. A passionate entrepreneur, he has built up a motivated team. Endowed with a demanding philosophy, he is constantly travelling throughout the world to promote the excellence and the influence of Burgundy. It is thanks to this motivation and love of great wines, that from generation to generation the Max family has been able to develop its brand. The latter is now present on all major markets: top restaurants, hotels, airlines, export markets or sales to private customers.